Aura Eyewear are a brand of colourful and creatively designed frames stocked by wholesaler Optique Line. In order to launch and new range and refresh the Aura image, a series of point of sale posters and banners was created. I was responsible for the concept and design, as well as the art direction of the product photoshoot. The latter involving all kinds of methods to obtain the crazy perspectives, including fishing line, wire, blue-tack and a hot glue gun. The overall aim was to develop artwork that was highly colourful and dynamic, while showing multiple angles and details of the frames within one composition.
The rollout included conference banners, full page advertisements and point of sale signage.